Sell more than 2M tickets for the rugby world cup in France to obtain 80% stadium occupancy rate.
Challenge
How to mobilize the French public who traditionally don’t have the habit to attend stadium games comparing to English, Spanish or Italian public ?
Strategy
Give value to the live stadium experience and to the geographic proximity of the event for the French public vs. the rest of the world.
Results
95% stadium occupancy rate and more than 2,3M tickets were sold.
FILM
