L'EQUIPE / e-magazine L'Equipe Junior

CASE STUDY

NIKE / Rugby World Cup 2007 / Just Do It

Objective 

Mobilize the French public behind their national team during the RWC2007.

Challenge

How to legitimate Nike brand in the French Rugby ?

Strategy 

Awaken patriotic feelings of all the French supporters and position Nike as the first supporter of the "XV de France" through a Just Do It story.

FILM

PRINT "FRANCE" VS "NEW ZELAND 

L'EQUIPE / Memories

Objective 

Unify all the sub-brands L’Equipe around the same brand message.

Challenge

How to have single brand message to unify a newspaper (L’Equipe), a tv channel (L’Equipe TV)  and a website (lequipe.fr) ?

Strategy 

More than a rational message use emotion to demonstrate the passion of sport which unify all the sub-brands throught the memories of fans.
Award
Shortlist Film at Cannes Festival 

FILM

Subtitles :
-Hello

-Hello

-It’s…

-This ?

Davis Cup 91

I was on my barbecue , when  at the match point…yeah !!

Since then…

And you ?

-99 France-New Zeland

I was cutting a pizza anda t the end of the match…yeah !

And so…

World cup 98 ?

Carefull, my pizza wheel…

For real sport fans

L’Equipe / L’Equipe Magazine / L’Equipe TV / L’Equipe.fr

Legends sports.

HENKEL GLUES / Superglue

 CASE STUDY