CASE STUDY
2007/10/10
2007/10/01
NIKE / Rugby World Cup 2007 / Just Do It
Objective
Mobilize the French public behind their national team during the RWC2007.
Challenge
How to legitimate Nike brand in the French Rugby ?
Strategy
Awaken patriotic feelings of all the French supporters and position Nike as the first supporter of the "XV de France" through a Just Do It story.
FILM
PRINT "FRANCE" VS "NEW ZELAND
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