Background
L'Equipe is the first national media sport brand in France:
Brand Audience: 8 million people per week (L’Equipe sport newspaper / lequipe.fr / L’Equipe TV)
Objective
L'Equipe is the first national media sport brand in France:
Brand Audience: 8 million people per week (L’Equipe sport newspaper / lequipe.fr / L’Equipe TV)
Objective
Recreate brand attachment with the audience.
Challenge
How to demonstrate that L'Equipe is part of your daily sporting life ?
Strategy
Strategy
Reassert that the brand is a creator of social link between all sports fans.
The brand mission of L’Equipe is all about sharing sports.
FILM
Subtitles :
A game is never over.
L'Equipe. Sport is for sharing.
