2008/02/15

FRANCE FOOTBALL MAGAZINE / The Cliff

Objective 
Reposition the first soccer magazine in France
Challenge
How to make France Football the reference for all the fans of soccer ?
Strategy 
Demonstrate the expertise and the passion of soccer that France Football shares with their readers.
Resutls
+ 38% of sales during the communication period..
Awards
Effie Finalist
Shorlist Film at Cannes Festval


FILM