Objective
Promote the All Star Game 2008, in France.
Challenge
How to reinforce the association with Nike and All Star Game whilst reinforcing the brand basketball message : Unstoppable game ?
Srategy
Posistion the All Star Game as the most spectacular American show ever in France.
Meet the French giants basketball players in Bercy for a show.
Meet the French giants basketball players in Bercy for a show.
Resuts
100% Bercy stadium occupancy rate
