NIKE SPORTSWEAR / V is for victory

Objective
Launch the Nike track jacket in France as the benchmark for stylish sportswear.
Challenge
How to create a buzz with our target of savvy/sport inspired ?
Strategy
Capitalize on French sporting icons and build on the brand message « V is for Victory » through viral films. 
Results 
More than 1 million views on youtube

FILM 1 

 FILM 2

FRANCE FOOTBALL MAGAZINE / Ballon d'or 2009

A print ad that pays tribute to the genius of Lionel Messi, Golden Ball France Football® 2009, (best player in the world), referring to the hand of God from his renowned compatriot Diego Maradona during the 1986 World Cup against England.

 

LIPTON ICE TEA / Hugh Jackman - Tokyo Hotel -

Objective 

Position Lipton Ice Tea as a cool soft drink beverage in loyalty markets (Western Europe ) to young adults.

Challenge

How to become a cool brand and not just a refreshing beverage ?

Strategy 

Drink Positive : Lipton Ice Tea makes you feel good giving you a positive outlook

Results   
Record business growth for the brand  in Western Europe.
More than 1M views on youtube.

FILM

WEBSITE (Digital promotion)

Consumers are invited to upload their own video based on the theme « I am positivity » to win a chance to be in the next LIT commercial featuring Hugh Jackman

PRINT

LIPTON ICE TEA : Hugh Jackman - Hard days work-

Objective 

Educate about the goodnees of tea and drive awareness in the penetration and launch markets. (LATAM/Eastern Europe).

Challenge

How to educate on the product benefit without being boring and too rational ?

Strategy 

Lipton Ice Tea completely refreshes you the natural way even during your hard days work.

Results

Record business growth for the brand in LATAM&Eastern Europe regions.

FILM