Objective
Position Lipton Ice Tea as a cool soft drink beverage in loyalty markets (Western Europe ) to young adults.
Challenge
How to become a cool brand and not just a refreshing beverage ?
Strategy
Drink Positive : Lipton Ice Tea makes you feel good giving you a positive outlook
Results
Record business growth for the brand in Western Europe.
More than 1M views on youtube.
Record business growth for the brand in Western Europe.
More than 1M views on youtube.
FILM
WEBSITE (Digital promotion)
Consumers are invited to upload their own video based on the theme « I am positivity » to win a chance to be in the next LIT commercial featuring Hugh Jackman
