Objectives
Use communication to strenghen an emotional link between the brand and the riders
Create consistency and a differentiating graphic identity
Challenge
Challenge
How to inject emotion into a brand that is lacking passion?
Strategy
Show that behind Honda Motorcycle there is a rider with a dream
Be rider focused in the headlines.
Be product focused in the visual.
Be product focused in the visual.
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| * CBR600F / You can drag a knee at each turn, without finishing the day exhausted. |
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| CBR125R/CBR250R/* Welcome in the closed circle of those who say thank you with the foot. |
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| CBR600FvsHornett* Do what you won’t be able to do once on the road. |
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| Open doors day Honda / * Tell your old bike you’re just taking it for a ride |
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| VFR1200 / * If shifting becomes tiring, do as if you were at work. Delegate. |
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| VFR800X / * The first bike born from the crossing between a city street and a mountain road |
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| PCX125 / * If earning more seems compromised, then spend less. |
