NIKE / All Star Game at Bercy

Objective

Promote the All Star Game 2008, in France.

Challenge

How to reinforce the association with Nike and All Star Game  whilst  reinforcing the brand basketball message : Unstoppable game ? 

Srategy 

Posistion the All Star Game as the most spectacular American show ever in France. 
Meet the French giants basketball players in Bercy for a show.

Resuts 

100%  Bercy stadium occupancy rate

HENKEL GLUES / Rubson / Mastics GO

CASE STUDY

 

AWARD

Silver Pencil at One Show Entertainment 

HENKEL GLUES / Powertape

CASE STUDY

 

AWARD

Prix Strategies ( Category Product & Service Household)

NIKE / International car free day.

FRANCE FOOTBALL MAGAZINE / The Cliff

Objective 

Reposition the first soccer magazine in France

Challenge

How to make France Football the reference for all the fans of soccer ?

Strategy 

Demonstrate the expertise and the passion of soccer that France Football shares with their readers.

Resutls

+ 38% of sales during the communication period..

Awards

Effie Finalist

Shorlist Film at Cannes Festval

FILM